[FMCG] Trade Marketing Executive (GT & On-premise)

Supports the execution of Trade Marketing strategies to enhance brand visibility and drive sales at the point of purchase through effective in-store activation, merchandising, and promotional activities. I/ RESPONSIBILITIES: Support channel execution: Assist in implementing channel-specific activation playbooks for On-Premise and GT channel. Execute customer business plans: Support Sales and Key Account teams in implementing trade plans and customer AOP activities. Monitor customer performance: Track in-store execution, collect data on promotion effectiveness and provide input for performance review. Promotion & Activation Execution: Deploy promotional calendars, in-store activations, ASMPQ visibility standards, and POSM materials. Data collection & reporting: Collect off-take data, shopper insights, and post-activity results; support monthly trade program evaluation. Market execution monitoring: Conduct regular market visits to monitor Availability, Space, Merchandising, Quality and Price (ASMPQ). Education BA degree in Marketing, Business Administration, or a related field. Experience: 2–3 years of experience as a Trade Marketing Executive, with hands-on experience in GT, On-premise, and B2B channels, especially for Food & Beverage products. Knowledge/ Experience: Trade Marketing Management Channel Management Promotion Management Forecast & Branding Financial Evaluation Soft skills Good project management abilities. Ability to handle multiple tasks and work under pressure. Teamwork and collaboration mindset. Resilience, quick learner, adaptable to change. Advanced level of English. Ngành nghề: Bán lẻ / Bán sỉ, Thực phẩm & Đồ uống Kinh nghiệm: 2 Năm Cấp bậc: Nhân viên Hình thức: Nhân viên chính thức Địa điểm: Hồ Chí Minh